About Etsy Name Changes
I was a little confused when hearing about Etsy allowing us to change our shop names. I tried to do this and it didn't seem to work. It was only the Names that you could change. So I wrote to Etsy and they gave me an answer.
I thought since I didn't fully understand, there might be others that didn't understand either.
Here is there helpful response:
On Etsy there are three types of names we display: Username, Full Name and Shop Name. The change you can make today is to your Full name. If you provide your name during Etsy site registration or add it to your profile, it will be displayed publicly on Etsy and be accessible to search engines. Note that your Full Name is your personal name, and is separate from your username or shop name.
If you decide to change or remove your Full Name, you can go to Your Account > Profile and edit the name section. Each Full Name change request is reviewed by Etsy's Support Team. Once your name is approved, it will be changed on your Profile. Full Name removals go live instantly and do not require approval.
Note that your Full name can only be changed a limited number of times.
You will be able to change your Shop Name on October 18th. We are letting you know a week in advance so you can make any necessary changes prior to the launch.
You will be able to log in to your shop settings and request a new Shop Name. Please keep in mind, you will not be able to select a shop name that is already in use as a username or shop name. Your shop will have a new URL, but the old shop URLs will redirect, so links won’t be broken.
Here is a link to our blog post regarding these changes: http://www.etsy.com/blog/news/2011/names-and-shops-on-etsy/
Here is a helpful link about how you will be represented on Etsy: http://www.etsy.com/help/article/1295
Etsy's Support Team